Leaders providing member association education will ensure the longevity of their local, state, and national association only if they embrace the “new normal.” Take your feedback from your audience and make the changes to protect, educate, inspire, and grow your audience.
The return to large events, conferences, fairs, and more will be slow for many of us. The full audience will not return for a while, and conference planners, and member education leaders will have to compromise with speakers, members, venues, and vendors.
To provide education we have to continue to be open to new ways to communicate, to share, and to learn from each other. Learn to plan and implement hybrid conferences and meetings. The new normal will have to offer both on-site and online access.